Session 3 - Audience

Session 3 focuses on audience identification, a critical step in shaping effective communication and storytelling. Participants will analyze the principles of science communication and knowledge mobilization to define their target audience, establish credibility, and craft a compelling call to action. During the session, participants will deliver a 2-minute audience pitch, demonstrating their understanding of their specific audience and the actions that this audience might take in response to the research.

Overview

• science communication

• knowledge mobilization

• audience identification

Workshop Deliverables

Present a 2 minute audience “introduction” that explains:

• who is your audience?

• why should they listen to you?

• what do you want them to do?

[Speaking notes and documentation encouraged.]

Resources

• KAARE - the Knowledge-Audience-Action-Reciprocity-Evaluation framework